Determiners of Consumer Trust towards Electronic Commerce: An Application to Puerto Rico

Trust in consumer-to-consumer electronic commerce

We developed a model of consumer-to-consumer (C2C) e-commerce trust and tested it. We expected that two influences: internal (natural propensity to trust [NPT] and perception of web site quality [PWSQ]) and external (other’s trust of buyers/sellers [OTBS] and third party recognition [TPR]) would affect an individual’s trust in C2C e-commerce. However contrary to studies of other types of e-comm...

Patterns for Consumer Trust in Electronic Commerce

Since the mid-1990’s the psychological and sociological concept of trust has received increasing attention in the field of electronic commerce by many scholars and was recognized as one of the main reasons why a high number of consumers are still reluctant from buying on the Internet. During about the same period of time the idea of design patterns and pattern languages, originally developed in...

Antecedents of Consumer Trust in B-to-C Electronic Commerce

Despite the importance of trust in electronic commerce, there is insufficient theory and evidence concerning the determinants of consumer trust about an Internet vendor’s trustworthiness, and the influence of consumer trust on the consumer’s purchasing intention. The purpose of this study is to: i) develop a theoretical framework identifying the antecedents of a consumer’s trust and purchase in...

Designing the Trust Experience for Business-to-Consumer Electronic Commerce

The Effect of Trust on Customers' Online Repurchase Intention in Consumer-to-Consumer Electronic Commerce

As e-commerce is steadily increasing every year, trust building has become an important research topic in e-commerce research especially in developing countries. In this study, trust in intermediary and trust in online sellers are separated. Antecedents of trust and trust transference between online sellers and the intermediary are also explored. Analysis of the data collected from a questionna...